Female Players Reign Supreme in Casual Online Games
By: R.L. Fielding
Online games offer an equal opportunity for women of all ages to get in on the fun – and advertisers are taking notice. In fact, a study by game industry research firm DFC Intelligence reveals that advertisers spent close to $150-million to buy space on casual game sites or in the games themselves in 2006, up from $74-million in 2002.
What’s behind this shift? Advertisers recognize that the audience for casual online games is expanding to encompass all genders and all ages. Research shows that these players spend more time online and consume less traditional media. Companies that ignore this space miss out on a critical opportunity to reach their target audiences while they’re at their most engaged.




